As the social media voice of Flo, I work with a team of designers to create relevant content on Flo's Facebook and Twitter channels, which together reach close to 5,000,000 followers. I also work with our community manager, in and out of office hours, to react in real time to user comments and current events.
In response to the Oscars envelope mix-up in February 2017.
This :30 TV spot ran twice during the 2015 Super Bowl. As the copywriter on this project, I concepted, wrote and produced this spot with my internal creative team, outside sound engineer and VFX studio, within a two-week timeline.
Cleveland Museum of Art
The launch of the Rembrandt campaign for the Cleveland Museum of Art, this traveling piece drove around the city for a month to promote the arrival of the new exhibit. 2011 Silver ADDY winner for OOH.
The online extension of the Rembrandt campaign, these digital ads teased at the concept of the exhibit - the authenticity of Rembrandt's work against the work of his proteges.
A Facebook app to engage our social audience, promote shares and spread awareness. Overall, this 360 campaign grossed more visitors to the exhibit than any other in the museum's history.
I wrote these two :15 bumpers for Virgin Airlines to broadcast before passengers received a free sample of neuro SLEEP. 2014 Silver ADDY winners for National TV.
Internal holiday card from neuro to employees.
Social share posts for the launch of neuro SLEEP.
Sleep with Neil Patrick Harris
I helped concept, write and develop this spot featuring Neil Patrick Harris, broadcast as a promotion during Jimmy Kimmel Live.
Landing page for the neuro SLEEP sample giveaway.
PR coverage for the 2014 neuro SLEEP campaign. 2014 Gold Addy Winner for National Integrated Campaign.
Gay Games 2014
Outdoor, digital and print to promote participation in the Cleveland 2014 Gay Games.
Three of six television spots for FirstMerit Bank, each highlighting one customer and one line of service, rounding out the digital, social and print media for this Cleveland-based, national bank. My art director and I concepted, wrote and produced these spots with a London-based illustrator and an internal motion graphics team.
National spot to launch a revolutionary new product in yard care - accompanying a 360-degree campaign, including an award-winning collaboration piece with Wired.com.
Meet FLEX™ from Troy-Bilt®
We made this new leaf blower the must-have innovation of the season, with targeted digital content including this Wired.com homepage takeover. 2014 Silver ADDY Winner for Digital Takeover.
Placement in popular men's tech publication, uncrate.com.
Digital ad units to support the launch of vitaminwater 10.
Social media voice for Dentyne on Facebook and Twitter, 2009-2010.
I've been a member of This Improvised Life since 2010, telling true stories that inspire improvised comedy. In 2016, I won Story Club Cleveland's story-of-the-night which came with a publishing deal for Story Club Magazine. In 2017, I was named one of Cleveland's best storytellers by the critically acclaimed, Dobama Theater.
This Improvised Life
The story of chasing love down to South America.
Performed June 29, 2017 at The Happy Dog, University Circle
When I get the chance to dabble in design, I take it.
Promotional photography for indie-rock band, These Knees.
2015 album cover - concept, photography and design.